Paid Media Briefs — Monday Board Prototype

☆ Paid Media Briefs — E&E

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Form (brand intake)

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Click Form (brand intake) above to submit your first brief.

Paid Media Brief — Brand intake

~5 minutes. Required fields marked *.

ℹ️ Step 1 of 4 — Brand draft. Once you submit, the brief appears on the board for media to add their sections.

The basics

Brand *

Campaign type *

Working title *

Primary market *

Spend tier *

The role of paid

Primary funnel role *

What paid is NOT doing here scope guardrail

The thinking

Why now? 2–3 sentences *

Who is this for? one paragraph *

If this works, we'll… one line *

Money & timing

Total budget *

Flexibility *

In-market start *

In-market end *

Channels (optional)

Tag each channel

Paid Social Influencer CTV / OLV Search OOH Programmatic ASA Audio

Click to cycle: off → required (green) → preferred (black) → prohibited (red)

How we'll know it worked

Primary KPI the one number we'll be judged on *

Please fill in all required fields marked *